How is the future of disposable vape

The emergence of price hikes and stockpiling should start with the "new regulations" for e-cigarettes. Recently, the State Tobacco Monopoly Administration issued the "National Standards for Electronic Cigarettes (Second Draft for Comment)", which mentioned: "Electronic cigarettes should not be inductive to minors, and should not make the product characteristic flavors other than tobacco. Flavor." At the same time, the "Administrative Measures for Electronic Cigarettes" issued by the State Tobacco Monopoly Administration will also take effect on May 1, 2022. The new regulations have raised the threshold for industry access and clarified the business scope of e-cigarette-related companies. Non-compliant companies may gradually withdraw from the market.

When the much-loved "flavored" electronic cigarettes enter the countdown to be taken off the shelves, many smokers are already preparing for their "rations" in the future. For e-cigarette practitioners, how to price inventory, how to continue business, and when to choose to exit are all questions they need to rethink.



Announcement of the State Tobacco Monopoly Administration on Issuing the Measures for the Administration of Electronic Cigarettes

Taste, only can not buy, no unexpected

If it is said that tobacco, alcohol, tea, juice, and coffee are addictive by stimulating physiological functions to achieve spiritual enjoyment, then "flavored electronic cigarettes" seem to be a product that combines all "addictive" elements. According to iiMedia Research's survey data, Chinese e-cigarette consumers prefer e-cigarettes with rich fruit, food and other flavors. Among them, the favorite e-cigarette flavor is fruit flavor, accounting for 68.5% of the sample survey.




Walking into an electronic cigarette specialty store in Jinan, the reporter observed that dozens of flavors of cartridges were placed on the shelves one by one for consumers to choose. Among them, there are not only pods with fruit flavors such as blackcurrant, watermelon, and pineapple, but also pods with special flavors such as mojito, cola ice, and iced coffee. The store clerk Xiao Zhang said, "Generally, there are more people who smoke fruit flavors and mint flavors, and they are placed in conspicuous places. There are also disassembled pods on the counter for you to experience. Almost no one buys the original pods, so they are all placed. in the closet."

Since the news that "flavored" electronic cigarettes will be "off the shelves" spread, Xiao Zhang found that the popularity of the store is much higher than usual. "Many old customers come to the store to stock up and buy hundreds of thousands. This is the last batch of goods left in the store. After receiving a notice, the goods will be cleared before the end of the month, and it is impossible to renew them. "Supply and demand determine the price. , In the face of sudden orders, the price of electronic cigarette cartridges has also risen. "Take a certain e-cigarette brand as an example, before not counting various promotional activities, the price of a pod was 99 yuan, and now some stores have sold it for 159 yuan." Xiao Zhang told reporters.

The price of electronic cigarettes is one per day, and wechat merchants can’t hold back. The reporter's investigation found that in the WeChat circle of friends, many micro-commercial "out-of-stock" and "low-price" screens were used to stimulate consumption and strive for the final "gorgeous" ending.

To smoke or not to smoke, taste is indeed a factor

In addition to micro-businesses, there are also e-cigarette users who responded quickly, and Lin Yuan is one of them. "I bought a lot of jasmine and lemon flavors this time. I don't have a fixed preference. If I get tired of smoking, I will change it, as long as it is not a tobacco flavor." In the specialty store, Lin Yuan asked the clerk while choosing pods. When a reporter asked What if he doesn't have a favorite flavor in the future, he frowned when he "smoked" for 11 years. "Then smoke back to the original cigarette. I didn't buy e-cigarettes to quit smoking, but I usually drive a lot. If I want to smoke, I have to stop. It's too troublesome. It's much more convenient to smoke e-cigarettes, but it does not have cigarettes powerful."